To build solid basic capabilities for youth advocacy backbones，Do a good job in Shandong University’s new media promotion work，December 2, 7 pm，The School of Electrical Engineering organizes publicity backbones of all grades to participate in the ninth course of the Shandong University Youth Media Elite Ability Improvement Program online。This training is delivered by Fang Hua, the teacher in charge of the "Youth New Media Operation Practice" course。The theme is "Close to the needs and confusions of young people，Do a good job in new media promotion of colleges and universities”。

Beginning of meeting，Fang Hua points out the difference between campus media and social news，An in-depth explanation of the particularity and direction of campus publicity work。She proposed，The orientation of campus publicity work is to serve young users，Start work based on the needs and confusion of young people，In the context of the era of self-media explosion，We are coerced by “propaganda” all the time，The threshold for publicity work has been lowered，But the requirements are constantly increasing，Not everyone of us is a journalist，But everyone is a "news person"；On the other hand，In today’s era, publicity work is no longer just for reporters，But the ability that everyone should have，It is a required course for entering society。

Fang Hua quoted Lei Jun’s “Don’t use tactical diligence to cover up strategic laziness” as an analogy to new media propaganda work，Explained the importance of new media editing capabilities in a simple and easy way。She emphasized，Except for pictures、Emphasis added、Make audio、Typesetting and other packaging work，Topic selection is a key part，Inappropriate topic selection will make it difficult to significantly increase news readings。New media propaganda backbones must do a good job in communication，It is necessary to master the attributes of teachers and students，Back to the essence of the problem，Maintain user stickiness，Instead of being limited to the "fake and empty" circle，Complete the task passively。We must grasp the hot topics of the times，Enhance news sense to increase publicity energy。

Stated by a member of the News Media Center of the Student Union of the School of Electrical Engineering，The articles published by editors in the past sometimes received unsatisfactory readings，Today I suddenly understood the positioning and direction of campus publicity work，Understood the importance of news topic selection and packaging，I will definitely make better campus news in the future。

This trainingUndertake special training in news writing，Enable the propaganda backbone of the School of Electrical Engineering to master "hard-core" writing skills，Understand the particularity of campus new media publicity work，Increased awareness of improving new media publicity capabilities，Closely follow the needs and confusions of young people in future journalism work，Towards a new level of progress。